Cows are deemed sacred in Hinduism because it represents life and sustenance of life. It is the source of milk and cream, cheese, and yogurt. It is a generous provider; yet, it only consumes nothing but water, grass, and grain. Cows symbolize grace, abundance, gentleness, and connectedness with nature. Thus, the Hindus treat them with honor.
What intrigued me in my travel to India was - If 8 out of 10 households in India are Hindu, how does McDonald's sell its hamburgers? I could never imagine a McDonald's chain without hamburgers. Can you?
I had the most interesting hamburger fast food experience in McDonald's Mumbai. Out of reverence for the cows, McDonald's did not have hamburgers. Instead, they had an assortment of McChicken sandwiches!
I ordered a grilled McChicken sandwich called Chicken McGrill. I have never tasted anything as delicious as this! They grilled the chicken burger and served it with tomatoes and mint sauce. The battle between the hot grilled patty and the cool-flavored mint gave an incredible sensation in the mouth.
Of course, what is McDonald's without fries? I tried the French Fries with none other than...Masala, a blend of Indian spices with a zing!
So, I salute McDonald's for showing reverence and adapting to the local culture. The R&D team of McDonald's has put forth outstanding innovation in the face of an enormous hurdle that otherwise could have discouraged McDonald's from entering this market.
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