I could not believe my eyes! Ready-to-eat packs of apple slices lay by the cashier counter of McDonald's Singapore. What's more is that I saw more customers getting apple slices than french fries. Was I really in McDonald's?
Again, I applaud McDonald's for localizing their product portfolio according to the customer needs of highly urban and very slender Singapore. This must be one of the healthiest in the McDonald's chain all over the world!
True enough, a study of the American Heart Association reveals that East Asia and South Asia have the lowest incidence of obesity, compared to their female counterparts in Europe, Africa, Australia, Latin America, and Canada.
The Body Mass Index (BMI) is a standard measure for gauging obesity. It is measured by dividing weight (kg) over height (m). If the result is higher than 25, then subject is overweight; if more than 30, then one is obese.
The study of American Heart Association shows that the level of combined overweight & obese women based on BMI in different areas of the world are as follows:
Middle East - 70%
North & South Africa - More than 65% but less than 70%
Canada & Latin America & South Europe - More than 60% but less than 65%
East Europe & Australia - More than 55% but less than 60%
Northwest Europe - 50%
South Asia - More than 40% but less than 50%
East Asia - More than 30% but less than 40%
Bravo McDonald's! Once again, I salute McDonald's for its quick way to innovate and adjust to the appetite of (or lack of) customers worldwide. McDonald's is truly a global brand with local flavor.
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